It's aim is to make eBay feedback more useful. When looking for non-OEM stuff or any unbranded products that you cannot find reviews of anywhere, all you have is the eBay feedback. However, it's tedious going through thousands of feedback entries to find only a few that comment about previous items that are similar or the same to what you need to buy. Feedback Selector does the filtering for you - simply enter the seller ID (name) and keywords from the item title (or the whole title if you want), and it will display the relevant feedback for you. And best of all, the service is and will remain free for all with no registration required.