International product sourcing site Alibaba.com has launched two new initiatives: the "Quality Supplier Program" and the "Gold Supplier Starter Pack".

The Quality Supplier Program will deliver an improved sourcing experience to international buyers through enhanced quality and reliability of suppliers in the Alibaba.com marketplace.

The Gold Supplier Starter Pack is a new entry-level product that will extend Alibaba.com's premium storefront service to a broader group of export suppliers in core customer markets in mainland China, as well as new markets such as Hong Kong and Taiwan.

"While the global financial crisis will bring challenges to the real economy, we view the current environment as the perfect opportunity to demonstrate our commitment to quality and accessible service for our buyer and supplier community," said David Wei, chief executive officer of Alibaba.com. "All of the initiatives we announced today are aimed at expanding our market leadership and accelerating user growth and customer acquisition. Our Quality Supplier Program will allow buyers to trade with greater confidence while the Gold Supplier Starter Pack will appeal to a wide range of potential new customers."