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As Was Criticizes Competitor Frooition Over eBay Store Templates

Debbie Levitt, CEO of eBay Stores design company As Was, has come out in support of eBay's new "eBay Stores Experience" and against competitor Frooition's approach to eBay Store design.

The new eBay Stores Experience promises a number of improvements, but also restricts the coding that may be used in Store designs. Some Javascript and Cascading Style Sheet (CSS) coding will be stripped out by the new Stores Experience, and sellers may check the look of their stores after the change using a special preview tool.

Levitt said "We're compliant, and have always been compliant with the rule eBay will now enforce way more strictly in terms of Store design. Thousands of Stores designed by people or companies calling themselves 'eBay experts' will break. This means these companies either didn't know the eBay rules or knew them and broke them anyway. I hate that this is going to cause stress and expense for people, especially at this time."

Frooition have reacted to the change by offering customers a paid upgrade. In her blog and elsewhere, Levitt has attacked Frooition's strategy, saying that "These Store designs break an eBay rule that's been around since 2004. There is no good excuse they could use that would explain why they sold you a Store they would have known was non-compliant."

Tamebay asked Frooition to comment on Levitt's claims, but were declined with the response "We don’t comment on competitors but what we can say is that we’re extremely excited about the new store experience and are concentrating our efforts on helping our customers understand the changes and help them through the process.”

Posted 20 January 2009 | Permalink
Posted in: Design
1 comment



Comments

As Was spoke the truth, 12 May 2009
Posted by: Savvy Row Junior Member

When Debbie at As Was emailed us to tell us that our Frooition shop was about to break because eBay were cracking down on non-compliant 'advanced' designs, part of me thought 'what a cheeky so and so' while another part of me thought 'surely that can't happen'.

Problem is, EVERYTHING Debbie told us turned out to be 100% accurate, while everything Frooition told us turned out be meaningless spin.

Frooition admitted that their existing product wouldn't work with NSE but promised an enhanced customer experience with additional features and functionality as part of an 'NSE Upgrade'. Price £100 plus VAT. What was delivered was a pale imitation of our old Frooition shop with features and functionality that simply don't work.

Frooition also 'forgot' to mention before taking our upgrade money that the design would not show on category pages or on shop custom pages.

Sooo, you'd imagine that Frooition would be keen to get their customers back on board and make up for all of this? Not likely!

When we asked for answers about all the bugs, Frooition either 1. Blamed eBay, 2. Ignored us, or 3. Deleted the 'help' ticket altogether. When we wrote to Frooition about these issues, they wrote back to say 'if you don't like it, just leave'.

Now they're charging £199 per hour to give same day response to issues that they are clearly responsible for creating. This weekend just gone their servers were down for hours on end. We opened a 'free' support ticket (not guaranteed to be answered say Frooition) to complain about the outage at our busiest time, and guess what...no response.

You won't be surprised to hear that we are in the process of leaving Frooition.



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