Auction management solution provider Auctiva has launched a new initiative called the Auctiva Marketplace Platform (AMP) - a way for developers to create their own websites and applications that draw on Auctiva's technology and database of sellers and products.

As an example of what can be developed using AMP, Auctiva has released a site for searching all the products for sale by Auctiva Commerce customers, called Elefy.

Developers interested in working with AMP should visit poweredbyamp.