eCommerce marketing platform Mercent Retail has added a new feature, called the Price Optimization Engine.

The new tool automatically determines and optimizes product pricing and merchandising offers on Amazon and other third-party online shopping channels. Features include rules-based criteria, continuous price adjusting, and the ability to tailor product offers based on competing sellers and programs.

"Mercent’s new Price Optimization Engine builds upon years of eCommerce technology innovation and development, providing our retail clients an even greater competitive advantage through Mercent Retail in an increasingly crowded and dynamic online consumer market," said Eric Best, CEO of Mercent.