Ecommerce software provider eSellerPro has announced the appointment of Keith Bird as CEO to drive European and US expansion.

"This year has been incredible for eSellerPro," says new CEO, Keith Bird. "Coming from SonicWALL I am used to fast-growth businesses, but this is something else. eSellerPro is already handling more than £500,000 in transactions every day and there is strong demand from customers all over the world. Recent figures show that the UK online retail market continues to expand fast, with latest annual growth estimating a 12.45 per cent increase from £49.8bn in 2009 to £56bn in 2010  - so the next few years should prove to be very exciting for eSellerPro."

The appointment follows a £2 million investment in eSellerPro from Notion Capital.