eCommerce software provider eSellerPro have launched a new mobile website service called mShop.

mShop can be delivered as a stand-alone solution or it can be integrated with the retailer’s main website. The service is flexible in terms of design and retailers can include their own customised branding to ensure consistency. An mShop site can be designed, created and operational in under two weeks.

"With consumers increasingly looking to shop on the move via mobile enabled devices, retailers are now more aware of the benefits mCommerce can bring. We are excited to have our new mShop solution in place as it is a great way for retailers to capitalise on this growing market," says Keith Bird, CEO, eSellerPro. "Mobile shopping is only going to continue to increase in popularity and our mShop solution is just the first step in supporting retailers in this journey."

Simon Doidge, Director of PassionAuto a provider of aftermarket car parts currently has a fully operational mShop site commented: "We continued to get an increasing number of requests from our customers regarding a mobile enabled sites, so we saw the creation of a PassionAuto mobile site as the next logical step. Setting up our mShop using eSellerPro was a simple and quick process and we have already begun to notice the benefits."