Buyer loyalty scheme MyStoreCredit is being relaunched on Monday, May 1. The name is to be changed to "MyStoreRewards" and a key new feature is issuing loyalty rewards automatically from the seller's own PayPal account. Rewards were previously tracked manually.

Other improvements are the lowering the price of sending emails to opted-in buyers from $0.04 to $0.01 per email; the ability to use the new MyStoreRewards on Yahoo, Amazon and Overstock as well as eBay; instant rewards for buyers when they opt-in; greater control over reward levels; and new customization tools.