Pay-per-click advertising service AMPkeywords.com recently released several new features that help manage campaigns and improve effectiveness.

The new features are: setting a daily budget, conversion optimization, and customizing the displayed URL. Conversion optimization uses sales data to improve advertising placements, by placing a conversion tracking code on post-sale pages to identify when an ad click results in a sale.

AMPkeywords.com currently has a offer running for Auction Software Review members, offering $50 of free clicks for new customers.