The Spring 2008 release of multi-channel selling solution Infopia has been announced, and includes new web services, advanced Amazon integration, and performance reporting.

The web services functionality opens up the Infopia eCommerce platform to customers and partners that want to integrate back-office solutions, while the Amazon integration enables inventory to be launched to Amazon Seller Central with advanced attribute data. The new performance reporting gives online merchants access to business information for optimizing their eCommerce operations.

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Infopia has also launched a new Search Marketing service for small- and mid-sized merchants that sell online. The service provides pay-per-click (PPC) management that enhances website traffic and grows online sales. It includes professional management, campaign optimization, and exposure on all major search engines.

"Search marketing can be a serious challenge for online merchants who have limited time and resources," said Bjorn Espenes, CEO of Infopia. "Infopia Search Marketing helps merchants be very competitive with how they market themselves and drive the traffic to their site that's needed for success."